Since businesses shifted to the online market, it becomes important to make a constant business image. On the other hand, Google updates the algorithm frequently which creates confusion for the SEO nerds to come out with a powerful strategy. For any SEO Sydney geek cracking Google’s ranking algorithm becomes nerve-wracking task as there are many moving parts connected in the entire equation.
Once we understand the Google ranking game, we come to know that Google adjusts its formula constantly to serve the users in a better & quality manner. Anyways, let’s come to the point! What’s new today? Can those causal comments or ratings affect the ranking? How can people judge the business through comments as it can be positive & negative? You might have many more questions as an SEO Melbourne beginner or even a nerd because reviews become a smart new strategy to attract the customer in huge amounts. How? See!
A report says, 93% of consumers get influenced by Google reviews at the time of purchase!!!
Can Google reviews help to make the ranking game strong? I would say, YES!!! Google reviews can improve search rankings and give a significant SEO effort. When there are endless choices available in search rankings, online reviews can be a strong point to obtain authority and customer integrity. We all know that there is a new competition every next day and it became necessary to plan out something new so people would love to reach to your doors.
The connection between SEO & Google Reviews
Amazed? How could online reviews affect the rankings? There are some straight explanations to help you untie the knot. Take a look!
Google respect the opinions of your customers
Well, Google relies on a customer’s opinions to figure out whether a website is worth good rankings or not. Generally, when your site receives a link from any other site, Google takes it as a trusted endorsement and rewards you with better visibility. Same way, when any customer reviews on the website whether it is good or bad, it tells Google about your business which can help potential customers to make the decision.
Google read, read, & read
Can you imagine, Google read your site thoroughly to understand the content quality, design, structure, and authority? The more content you place in the site, the more information you are revealing about the business which will establish a transparent relation. On a daily basis, Google has a lot of content to read and lots of keywords to incorporate in the blogs or articles for the business.
Google relies upon Good reviews, high stars, more clicks
Whether you believe it or not but people trust Google reviews. Take a real-life example, if you are in need to buy a chair online, you will go through websites and check the company’s ratings & product reviews before spending a single penny. It is as simple as that. SEO rankings have long been known to get influenced by clicks, stars, reviews, and ratings.
When you want to take your business on the top, you will need to understand every plus and minus points of Google ranking strategies. There are many SEO Sydney based companies that spend hours and hours to figure out the simplest & smartest way to obtain online success! Learn to do smart work!